In-Store Activation Manager

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Key Responsibilities

In-Store Activation Planning & Execution:

• Develop and implement in-store activation strategies that align with brand objectives and marketing campaigns.
• Coordinate with the EDCO internal teams and external partners to ensure timely and accurate execution of displays and POS materials across various retail outlets.
• Monitor the installation and placement of promotional materials to ensure compliance with brand guidelines and retailer specifications.

Logistics Coordination:

• Manage the end-to-end logistics of POS materials, including procurement, warehousing, and distribution to stores.
• Collaborate with logistics partners to optimize the supply chain process, reduce costs, and improve efficiency.
• Track inventory levels of POS materials to ensure adequate supply for ongoing and upcoming promotions.

Brand & License Management:

• Work closely with our licensing manager and mkt manager to ensure that all in-store activations align with brand identity and messaging.
• Conduct regular market research and competitor analysis to identify new opportunities for brand growth and improvement.

Performance Analysis & Reporting:

• Track the performance of in-store activations, using sales data and customer feedback to measure ROI and effectiveness.
• Prepare and present detailed reports on campaign performance, providing insights and recommendations for future activations.
• Continuously assess and refine activation strategies based on performance data and market trends.

Cross-Functional Collaboration:

• Liaise with the EDCO sales teams to understand retailer needs and optimize in-store marketing efforts.
• Work with the EDCO marketing team to align in-store activations with broader marketing campaigns and digital initiatives
• Partner with the EDCO product development team to ensure new products are effectively launched in-store.

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Qualifications and Skills:

• Bachelor’s degree in marketing, Business Administration, Logistics, or a related field.
• 2-4 years of experience in in-store activation, brand management, or a similar role within the non-food FMCG sector.
• Strong understanding of logistics, supply chain management, and distribution of POS materials.
• Proven experience in managing marketing campaigns and in-store promotions.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders.
• Ability to work in a fast-paced environment and adapt to changing market conditions.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software/tools.

What we offer:

• Competitive Salary: We will discuss your salary expectations based on your work experience and education.
• Generous Vacation Time: You receive 25 vacation days annually, with the opportunity to earn an additional 4 days!
• Premium-Free Pension Plan: This means you take home more net salary each month.
• Flexible Working Hours: Start your workday anytime between 07:00 and 09:00.
• Professional Development: Opportunities to attend courses and training through the EDCO Academy.
• Active Social Committee: Enjoy multiple outings and events throughout the year organized by our vibrant activities committee.